10% of a Campaign

Daiichi-Sankyo

Working closely with the Area 23 team, we were tasked with crafting a series of images for the campaign of Daiichi-Sankyo’s Injectafer, an IV treatment for iron deficiency anemia. The resulting campaign features clever use of white space and a little human contortion.

Our studio was responsible for the retouching, color grading, look development, and compositing of the final images. The campaign won Gold at the 2020 MM&M Awards in the Consumer Print Campaign category.

Woman inside a white box, upside down

Man inside a white box

Woman inside a white box

Woman inside a white box

Man in glasses inside a white box

Man in red sweater sitting on top a white box

Woman in white t-shirt sitting on top a white box

Woman in jacket sitting on top a white box

Woman in purple shirt leaning against a white box

Woman in purple shirt looking at camera

Man in purple sweater looking at camera

Woman in purple sweater looking at camera

Man in red sweater looking at camera

In-Situ

Billboard image for Injectafer, man inside a white box with text over

Billboard image for Injectafer, woman inside a white box with text over

Credits

Client: Daiichi-Sankyo
Agency: Area 23
Photographer: John Keatley
Capabilities: Retouching / Color Grading / Look Development / Compositing