10% of a Campaign
Daiichi-Sankyo
Working closely with the Area 23 team, we were tasked with crafting a series of images for the campaign of Daiichi-Sankyo’s Injectafer, an IV treatment for iron deficiency anemia. The resulting campaign features clever use of white space and a little human contortion.
Our studio was responsible for the retouching, color grading, look development, and compositing of the final images. The campaign won Gold at the 2020 MM&M Awards in the Consumer Print Campaign category.
![Woman inside a white box, upside down](/_astro/gildstudios-injectafer-in-5_ZeBdKg.jpg)
![Man inside a white box](/_astro/gildstudios-injectafer-in-3_ApMvE.jpg)
![Woman inside a white box](/_astro/gildstudios-injectafer-in-4_Z2mbM1L.jpg)
![Woman inside a white box](/_astro/gildstudios-injectafer-in-1_1qrNMz.jpg)
![Man in glasses inside a white box](/_astro/gildstudios-injectafer-in-2_Z1w9KJQ.jpg)
![Man in red sweater sitting on top a white box](/_astro/gildstudios-injectafer-out-3_Z2lgPq8.jpg)
![Woman in white t-shirt sitting on top a white box](/_astro/gildstudios-injectafer-out-2_1rMdQI.jpg)
![Woman in jacket sitting on top a white box](/_astro/gildstudios-injectafer-out-4_Z148KT3.jpg)
![Woman in purple shirt leaning against a white box](/_astro/gildstudios-injectafer-out-1_aE9kD.jpg)
![Woman in purple shirt looking at camera](/_astro/gildstudios-injectafer-portrait-1_ZeihBS.jpg)
![Man in purple sweater looking at camera](/_astro/gildstudios-injectafer-portrait-2_Z1cM8QO.jpg)
![Woman in purple sweater looking at camera](/_astro/gildstudios-injectafer-portrait-3_Z2bh06K.jpg)
![Man in red sweater looking at camera](/_astro/gildstudios-injectafer-portrait-4_1Uqhsf.jpg)
In-Situ
![Billboard image for Injectafer, man inside a white box with text over](/_astro/gildstudios-injectafer-insitu-1_hjYeF.png)
![Billboard image for Injectafer, woman inside a white box with text over](/_astro/gildstudios-injectafer-insitu-2_Pw94i.png)
Credits
- Client
- Daiichi-Sankyo
- Agency
- Area 23
- Photographer
- John Keatley
- Capabilities
- Retouching / Color Grading / Look Development / Compositing