Makes Us Like Family
GSK commissioned us to work on the launch of their new campaign for their research on multiple myeloma.
Meticulously fine tuning the color palette and making sure that the talents’ beauty and personalities shine through was a challenge that we were excited to take on. Through our tried and tested look development process we were able to create a look that was both vibrant and natural, and that was able to carry through the entire campaign.
We were also tasked to create a small animation for the campaign. Thanks to our experience with matching stills to one another, we were able to reuse the same look and feel of the stills and apply it to the animation in a timely manner.
- John Keatley
- Retouching / Compositing / Look Development / Color Grading