Uniform

John Keatley

Photographer John Keatley approached us to help with his latest art project titled Uniform. The project features portraits of people painted green made to look like toy soldiers to represent the dichotomy between perception and reality in the face of a soldier and the familiar green army toy.

It was a blast to come up with the look and feel of the project and to help bring John’s vision to life. The trickiest part were the eyes whenever they were visible — we had to make sure they fit with the aesthetic of the project while not being distracting or taking away from the expression of the subjects.

Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial

The Book

The project was so well received that photographer John Keatley turned it into a limited edition book. Continuing our collaboration, based on notes from John we reworked some of the images to better fit the book format and to make sure the images were consistent with the original project.

Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Photos by Treason Gallery
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial
Still image from the Bravo, Bravecto commercial

Credits

Client
John Keatley
Photographer
John Keatley
Capabilities
Retouching / Color Grading / Compositing / Look Development